//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European Advertising Academy"
~type_genre:"Article"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
4
Werbung
4
Advertising media
1
Beziehungsmarketing
1
Branchenentwicklung
1
Brand communication
1
Brand management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Digitalisierung
1
Digitization
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktforschung
1
Online-Marketing
1
Relationship marketing
1
Sector development
1
Social Web
1
Social web
1
Soziale Software
1
Werbeträger
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Article
Bibliographie
Collection of articles of several authors
Conference paper
Conference proceedings
Konferenzschrift
10
Sammelwerk
4
Aufsatzsammlung
2
Language
All
English
4
Author
All
Eisend, Martin
3
Bigné Alcañiz, J. Enrique
1
Cauberghe, Verolien
1
Hudders, Liselot
1
Rosengren, Sara
1
Verlegh, Peeter
1
Voorveld, Hilde
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
European Advertising Academy
1
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
Published in...
All
European Advertising Academy
Designing and communicating experience
11
Advances in advertising research
10
Contributions to economic analysis
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
9
Lecture notes in economics and mathematical systems : LNEMS
8
Advances in econometrics
7
International symposia in economic theory and econometrics
7
Research
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
International studies in economic modelling
6
Internet Policy Review
6
A National Bureau of Economic Research conference report
5
Cogent Business & Management
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Advanced texts in econometrics
4
Amfiteatru Economic Journal
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Studies in empirical economics
4
Advances in finance, accounting, and economics (AFAE) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advances in spatial science
3
Advertising and consumer psychology
3
Economic modelling
3
Journal of applied econometrics
3
Premier reference source
3
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
3
Zeszyty naukowe
3
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
3
Advanced studies in theoretical and applied econometrics : ASTA
2
Advances in international marketing
2
An Applied Econometrics Association volume
2
An Elgar reference collection
2
Applied Econometrics Association series
2
Cogent Economics & Finance
2
Contemporary Economics
2
Econometric theory
2
Economics: The Open-Access, Open-Assessment E-Journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in
Advertising
), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
4
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->