Transition by the countries of Central and Eastern Europe (CEE) from communism towards market economies has brought with it the introduction of Western management thinking. CEE since 1989 has been a kind of test‐bed for human resource management (HRM) – the concept that people management...

For many years scholars of marketing have advocated the importance of marketing as a key determinant of business performance, and particularly for small and medium‐sized enterprises. In the UK, efforts have been made to translate theory into practice in an attempt to improve the...