Marketing in “survivor” medium‐sized British manufacturing firms: 1987‐1997
Year of publication: |
2004
|
---|---|
Authors: | Brooksbank, Roger ; Kirby, David ; Taylor, David |
Published in: |
European Business Review. - Emerald Group Publishing Limited, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 16.2004, 3, p. 292-306
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | United Kingdom | Medium‐sized enterprises | Marketing policy |
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