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Purpose – The purpose of the paper is to create an increased understanding of new product development processes concerning customer involvement. A relationship marketing perspective has provided the theoretical basis, allowing a new perspective. Design/methodology/approach – A qualitative,...
Persistent link: https://www.econbiz.de/10014721098
retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an … attributes and product innovation.  …
Persistent link: https://www.econbiz.de/10014720978
Success in innovation management of telecommunication products depends not only on sales, but also, and primarily so …
Persistent link: https://www.econbiz.de/10014720979
This paper aims to understand whether there are different styles of organisation and management of industrial R&D activities. Recent cases of re‐organisation of R&D activities within firms suggest that: R&D activities tend to be carried out in different units of the same organisation and often...
Persistent link: https://www.econbiz.de/10014720984
The paper argues that some conventional tools guiding innovation processes inadequately analyse problems arising from …
Persistent link: https://www.econbiz.de/10014720985
Continued innovation of products, services, technology and the organization itself, is one way to keep a business on … its feet during these turbulent times. The importance of innovation – the process during which leap‐changes are effected … – is generally recognized. However, in practice, the successful conclusion of a total innovation project is by no means …
Persistent link: https://www.econbiz.de/10014720987
In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...
Persistent link: https://www.econbiz.de/10014720988
This article describes an informal process of new product innovation that took place outside of the established … structures in a large Swedish telecom company; how a number of individuals brought a product idea from invention to innovation by … insights into how “networked innovation” might be accomplished and supported, by elaborating this case and pointing to some of …
Persistent link: https://www.econbiz.de/10014720992
not directly related to the project. External specialist companies are an increasingly important source of innovation and …
Persistent link: https://www.econbiz.de/10014720996
The objective of this study was two fold: first, we wanted to test the goodness of fit of different diffusion models that include the variable “distribution”, and then analyze the existence of the effects of “country” and “time” in the parameters of diffusion currently employed in...
Persistent link: https://www.econbiz.de/10014720997