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. Increasingly, customers are taking over more and more of firms' innovation‐related activities because of the high costs of …Purpose – The paper seeks to identify the drivers behind the displacement of the locus of innovation from a … hierarchical model to a distributed environment including customers, (lead) users, intermediaries and other external stakeholders …
Persistent link: https://www.econbiz.de/10014721084
This paper addresses a major impediment to business‐to‐business service innovation. The focus is on the role played by … customer input uncertainty includng the diversity of customer demand and the customer’s disposition to participate in the … innovation process. The paper concludes by tracking and innovation process in a consultation between a major global consulting …
Persistent link: https://www.econbiz.de/10014721302
longitudinal case study with two levels of analysis units: the company and its customers. Pattern‐matching logic and time …
Persistent link: https://www.econbiz.de/10014721167
retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an … attributes and product innovation.  …
Persistent link: https://www.econbiz.de/10014720978
Success in innovation management of telecommunication products depends not only on sales, but also, and primarily so …
Persistent link: https://www.econbiz.de/10014720979
This paper aims to understand whether there are different styles of organisation and management of industrial R&D activities. Recent cases of re‐organisation of R&D activities within firms suggest that: R&D activities tend to be carried out in different units of the same organisation and often...
Persistent link: https://www.econbiz.de/10014720984
The paper argues that some conventional tools guiding innovation processes inadequately analyse problems arising from …
Persistent link: https://www.econbiz.de/10014720985
Continued innovation of products, services, technology and the organization itself, is one way to keep a business on … its feet during these turbulent times. The importance of innovation – the process during which leap‐changes are effected … – is generally recognized. However, in practice, the successful conclusion of a total innovation project is by no means …
Persistent link: https://www.econbiz.de/10014720987
In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...
Persistent link: https://www.econbiz.de/10014720988
This article describes an informal process of new product innovation that took place outside of the established … structures in a large Swedish telecom company; how a number of individuals brought a product idea from invention to innovation by … insights into how “networked innovation” might be accomplished and supported, by elaborating this case and pointing to some of …
Persistent link: https://www.econbiz.de/10014720992