Reports exploratory research focusing on this neglected area based on semi‐structured interviews with R&D and marketing … integrate marketing and R&D in the formulation of product development strategy which is a considerable source of resentment … between the marketing and R&D functions. Also, whilst the move from functional specialisation to cross‐functional therapeutic …

way to infer diffusion curve parameters (innovation coefficient and imitation coefficient) from network structure (e ….g. centralization). Design/methodology/approach – Based on the network and innovation literatures, we develop a model explicitly … relating the structural properties of the network to its innovation and imitation potential, and in turn to the observed …

This research tested a model in both Germany and the USA that contained marketing variables known to impact new product …‐group LISREL analysis revealed that while the model structure is valid for both countries, the impact of certain marketing factors … on commercial product success differed. The analysis revealed that the mean values of the marketing factors differed …

improving the overall process, where intensive collaboration between marketing and R&D is essential. Nevertheless, previous … marketing and R&D. The underlying cause of such conflicts can further be related to the strong interdependencies existing …

Under rapidly changing and highly competitive circumstances, the timely design, development and marketing of new … retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an …