The idea writers : copywriting in a new media and marketing era
Teressa Iezzi
| Year of publication: |
2011
|
|---|---|
| Authors: | Iezzi, Teressa |
| Publisher: |
New York : Palgrave Macmillan |
| Subject: | Marketing | Markenführung | Brand management | Werbewirtschaft | Innovation |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | 213 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-61388-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796400