Showing 1 - 10 of 242
Reports exploratory research focusing on this neglected area based on semi‐structured interviews with R&D and marketing … integrate marketing and R&D in the formulation of product development strategy which is a considerable source of resentment … between the marketing and R&D functions. Also, whilst the move from functional specialisation to cross‐functional therapeutic …
Persistent link: https://www.econbiz.de/10014720996
way to infer diffusion curve parameters (innovation coefficient and imitation coefficient) from network structure (e ….g. centralization). Design/methodology/approach – Based on the network and innovation literatures, we develop a model explicitly … relating the structural properties of the network to its innovation and imitation potential, and in turn to the observed …
Persistent link: https://www.econbiz.de/10014721086
In the 1980s, a profound change in the information technology (IT) market forced IBM to modify the organisation and management of its selling structure. There was only an internal sales channel at first and IBM had interactive relationships with individual customers. The process of change began...
Persistent link: https://www.econbiz.de/10014721306
Aims to interrelate two lines of research: market orientation and strategic groups identification. Suggests that degree of market orientation of an enterprise should be connected to its competitive strategy and, also, to its final levels of performance. Identifies, in a highly competitive...
Persistent link: https://www.econbiz.de/10014720993
This research tested a model in both Germany and the USA that contained marketing variables known to impact new product …‐group LISREL analysis revealed that while the model structure is valid for both countries, the impact of certain marketing factors … on commercial product success differed. The analysis revealed that the mean values of the marketing factors differed …
Persistent link: https://www.econbiz.de/10014721027
improving the overall process, where intensive collaboration between marketing and R&D is essential. Nevertheless, previous … marketing and R&D. The underlying cause of such conflicts can further be related to the strong interdependencies existing …
Persistent link: https://www.econbiz.de/10014721104
Purpose – The purpose of this paper is to explore the antecedents and consequences of the level of procedural justice climate in new product development (NPD) teams. The aim is to discover answers to the following questions: First, can the procedural justice climate level be used to predict...
Persistent link: https://www.econbiz.de/10014721164
The dimensions of market knowledge competence (MKC) in new product development are still not sufficiently understood. This research presents a conceptual framework of MKC that is multidimensional. It further develops items that assess the distinct dimensions of MKC. The measures of the three...
Persistent link: https://www.econbiz.de/10014721308
Purpose Previous research in the context of feature fit has examined the effects of congruence (i.e. more specifically, the extent to which a new feature and the product are similar in the hedonic-utilitarian benefits they provide to consumers). The purpose of this paper is to examine a second...
Persistent link: https://www.econbiz.de/10014721672
Under rapidly changing and highly competitive circumstances, the timely design, development and marketing of new … retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an …
Persistent link: https://www.econbiz.de/10014720978