Brown, James R.; Weaven, Scott K.; Dant, Rajiv P; … - In: European Journal of Marketing 50 (2016) 1/2, pp. 29-57
effects of marketing channel governance. Franchisors govern their systems to limit opportunism and enhance performance … enhances franchisee performance, while opportunism reduces it. With weaker norms, outcome monitoring facilitates compliance …, and goal congruence boosts franchisee performance, as does franchisee opportunism. However, norms fail to mitigate …