Yuan, Yuehong; Caulkins, Jonathan P.; Roehrig, Stephen - In: European Journal of Marketing 32 (1998) 7/8, pp. 677-687
become less common on the Internet. Given that revenue from advertisers is desirable to content providers, the answer mainly … advertising and content provision on the Internet may be affected by this medium’s distinctive characteristics, which affect the … of customers, and their dependence on the distinctive technological features of the Internet. …