organizational innovation‐based competitive strategy. The paper contributes to the strategic marketing theory by developing and …

A review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified … global strategy into a six‐dimension global strategy construct, and to integrate the IO‐based theory with the resource …‐based theory of strategy and competitive advantage. Presents an integrated conceptual framework of global strategy which helps …

marketing alliance. Indicates that alliance satisfaction and continuity are influenced positively by a partner′s commitment …

The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual … framework, which highlights the main variables affecting the international marketing operations of public and private tourist … organisations. In particular, the methods with which pertinent information is gathered, processed and utilised by marketing …

in marketing strategy because they direct the consumer′s response to certain wants (i.e. products) perceived to possess …The concept of “motive” is employed very inconsistently in marketing. Some, including both general marketers and …

marketing. Some international marketing problems specifically related to services are discussed. Two categories of services … services, inseparability, heterogeneity, perishability and the marketing mix are examined to identify the unique problems they …