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Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification

Balmer, John M.T. - 2006

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...

Persistent link: https://www.econbiz.de/10014292697

Servicing customers directly : Mobile franchising arrangements in Australia

Chow, Lilly; Frazer, Lorelle - In: European Journal of Marketing 37 (2003) 3/4, pp. 594-613

This paper analyses operational differences between mobile franchising arrangements and fixed‐site franchises from an … understanding of mobile franchising arrangements, yet also suggests the findings are not completely explained by agency theory. The …

Persistent link: https://www.econbiz.de/10014722086

Relationship development in international retail franchising : Case study evidence from the UK fashion sector

Doherty, Anne Marie; Alexander, Nicholas - In: European Journal of Marketing 38 (2004) 9/10, pp. 1215-1235

international markets via the franchising mode of market entry. The paper concludes that the marriage analogy is useful in the …

Persistent link: https://www.econbiz.de/10014722202

An analysis of quality management in franchise systems

Fernández Monroy, Margarita; Melián Alzola, Lucía - In: European Journal of Marketing 39 (2005) 5/6, pp. 585-605

Purpose – The purpose of this paper is to provide a conceptual model of behavior in the franchise network from the perspective of quality management. Design/methodology/approach – Based on the review of the literature, the development of a theoretical scale for measuring quality in franchise...

Persistent link: https://www.econbiz.de/10014722253

Power and control in international retail franchising

Doherty, Anne Marie; Alexander, Nicholas - In: European Journal of Marketing 40 (2006) 11/12, pp. 1292-1316

Purpose – As international retailers continue to employ franchising as a major method of market entry, the control of …, support mechanisms, franchise partner selection, the franchise relationship and the use of master/area franchising were found … selection, the franchise relationship and the use of master/area franchising emerge from the qualitative findings as further …

Persistent link: https://www.econbiz.de/10014722370

Franchising in Ukraine

Peretiatko, Roman; Humeniuk, Anatoli; Humeniuk, Marina; … - In: European Journal of Marketing 43 (2009) 1/2, pp. 21-30

Purpose – This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion … paper therefore, is to shed light on the extent to which franchising is impacted by economic, legal, and investment factors … in Ukraine. It attempts to make a brief comparison with the Australian franchising system in order to present a platform …

Persistent link: https://www.econbiz.de/10014722540

Franchisee personality : An examination in the context of franchise unit density and service classification

Weaven, Scott; Grace, Debra; Manning, Mark - In: European Journal of Marketing 43 (2009) 1/2, pp. 90-109

Purpose – The purpose of this paper is to make the first attempt to examine franchisee personality within the context of alternative franchisee ownership structures (single unit versus multiple unit ownership) and service type (standardised versus customised). Design/methodology/approach – A...

Persistent link: https://www.econbiz.de/10014722544

The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting

White, Darin W. - In: European Journal of Marketing 44 (2010) 1/2, pp. 162-179

Purpose – It is the purpose of this study to demonstrate theoretically and empirically how the marketing strategy creation style implemented by a channel leader in a franchise system impacts the overall climate of trust within the channel system. Specifically, this study seeks to answer two...

Persistent link: https://www.econbiz.de/10014722626

Determinants of firm size in the franchise distribution system : Empirical evidence from the Spanish market

Polo‐Redondo, Yolanda; Bordonaba‐Juste, Victoria; … - In: European Journal of Marketing 45 (2011) 1/2, pp. 170-190

/value – This paper highlights the importance of the price strategy and of the entry timing decision in the franchising context in …

Persistent link: https://www.econbiz.de/10014722710

Impact of brand‐building activities and retailer‐based brand equity on retailer brand communities

Samu, Sridhar; Krishnan Lyndem, Preeti; Litz, Reginald A. - In: European Journal of Marketing 46 (2012) 11/12, pp. 1581-1601

implications for both brand building and franchising areas. …

Persistent link: https://www.econbiz.de/10014722869