/value – This paper highlights the importance of the price strategy and of the entry timing decision in the franchising context in …

implications for both brand building and franchising areas.  …

. In effect, it calls for a marriage of B2B and B2C perspectives to examining the franchising and more generally the …

franchised firms. Originality/value – The study extends knowledge of the EO‐performance outcomes relationship to the franchising …

Purpose – The purpose of this paper is to examine how pre-entry franchising information (i.e. franchisor … for future research in this under-researched area of franchising inquiry.  …

Purpose – Conversion franchising is a strategy where franchisors recruit existing franchisees from rival systems or by … offers and the likelihood of such offers being accepted under different conditions of the franchising agreement. Design …. Originality/value – The study extends franchising research to the franchisee perspective and to a non-American context. It …

Examines franchising as a relatively recent concept of mass marketing. Looks at the ways in which it supports its claim … of providing effective control for the customer. Investigates petrol station franchising in order to justify this claim …, looking in particular at the solus system of market expansion. Concludes that franchising is an effective tool for the …