Many studies have shown that market orientation is important for firms because it has a positive impact on performance. However, several studies have indicated that the relation between a firm’s market orientation and its success is sometimes weak and that moderating variables need to be...

Purpose – The paper seeks to analyse and discuss the impact of information technology competence and relationship management on relationship value and relationship profitability. Design/methodology/approach – The paper draws on an empirical study of 123 relationships. The data are analysed...