Matching high‐tech and high‐touch in supplier‐customer relationships
Year of publication: |
2006
|
---|---|
Authors: | Ritter, Thomas ; Walter, Achim |
Other Persons: | Turnbull, Peter (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 40.2006, 3/4, p. 292-310
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Supplier relations | Customer relations | Competences | Communication technologies | Automotive industry | Germany |
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