the factors that influence past adherence behavior, and whether past adherence behavior predicts future intentions. Design … future intentions. Research limitations/implications – This study was undertaken with a single service industry, and based on … future intentions provides a unique insight into the prediction and control of behavior in a number of domains.  …

determined by the success of a sequence of two stages: product awareness and product adoption. Previous studies have shown …

examines whether the impact of relationship benefits on perceptions of satisfaction, trust and commitment, and ultimately … treatment benefits on perceptions of satisfaction, trust and commitment, and ultimately customer loyalty, differ significantly …

results suggest that brand trust beliefs affect online intentions, and may be needed to increase online sales. The influence … of vendor trust beliefs on online intentions varies with brand trust, beliefs for products and for services is augmented … the simultaneous influence of vendor, brand, and product trust beliefs on shoppers' online intentions. And it decomposes …

relationship orientation concept as an additional antecedent of trust, affective commitment and attitudinal loyalty. Yet, for a … significant direct antecedent of relationship quality (trust and affective commitment) and, indirectly, attitudinal loyalty … goods sector. The authors show that perceived quality impacts relationship quality (trust and affective commitment), which …

‐order construct (incorporating trust, commitment and relationship satisfaction). Regression analysis was used to test the hypothesized …

Purpose – The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust … marketing behavior on trust in firms; and the moderating role of gender, age, and education of the consumer. Design … decreases consumer trust. The study also revealed that the link between idealism and perceived marketing unethicality is …

process of establishing, maintaining and enhancing relationships. In an emerging theory of relationship marketing, both trust … thoroughly examined both trust and satisfaction, the interrelationship between them, including their consequences and antecedents … scope of a relationship. These are different kinds of decisions where satisfaction and trust are likely to play different …