examines whether the impact of relationship benefits on perceptions of satisfaction, trust and commitment, and ultimately … treatment benefits on perceptions of satisfaction, trust and commitment, and ultimately customer loyalty, differ significantly …

Purpose – The purpose of this study is to examine the simultaneous effects of the product, brand, and vendor trust … vendor trust beliefs levels (high/low), two brand trust beliefs levels (high/low), and two product trust beliefs levels (high … results suggest that brand trust beliefs affect online intentions, and may be needed to increase online sales. The influence …

relationship orientation concept as an additional antecedent of trust, affective commitment and attitudinal loyalty. Yet, for a … significant direct antecedent of relationship quality (trust and affective commitment) and, indirectly, attitudinal loyalty … goods sector. The authors show that perceived quality impacts relationship quality (trust and affective commitment), which …

‐order construct (incorporating trust, commitment and relationship satisfaction). Regression analysis was used to test the hypothesized …

Purpose – The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust … marketing behavior on trust in firms; and the moderating role of gender, age, and education of the consumer. Design … decreases consumer trust. The study also revealed that the link between idealism and perceived marketing unethicality is …

process of establishing, maintaining and enhancing relationships. In an emerging theory of relationship marketing, both trust … thoroughly examined both trust and satisfaction, the interrelationship between them, including their consequences and antecedents … scope of a relationship. These are different kinds of decisions where satisfaction and trust are likely to play different …

gap by drawing on a consumer brand model of brand affect and trust as a means of explaining employer brand attractiveness … evaluate consultancy employer brands. Established scales for brand personality, trust, and affect, and employer brand … attractiveness were used to test the conceptual model. Findings – The results indicate that employer brand trust and affect are both …

(causal attributions) and emotional (anger) processes triggered by NCI as well as organizational forces (trust and dependence … the influence of trust and dependence, two central variables in business-to-business marketing theory, which seem closely …

, with affective commitment in particular leading to member retention and advocacy. The results also indicate that trust …