Purpose – The aim of this paper is to shed light on the determinants of consumers' evaluations and purchase intentions …. Findings – Gift attractiveness is the most important driver of consumers' overall evaluation of gift promotions, followed by … the gift, plus value expression and entertainment benefits perceived by consumers. Results also reveal that deal proneness …

When examining the issue of consumers in cyberspace, there appear to be two recurring narratives. One refers to the … profit‐seeking enterprise. The second narrative views consumers as trying to use cyberspace as a place to exercise their …

The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand … clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis … distinguish and profile consumers who prefer to buy domestic, imported or both types of clothing. Empirical findings reveal that …

samples of consumers give empirical support for the consistency and validity of the scale developed, and the distinction of … the scale invariance, meaning that consumers of two different products interpreted brand trust in the same way.  …

within professional services environments, where credence qualities play a critical role in consumers' choices. The present …