segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the … widespread belief that Internet shoppers are primarily motivated by convenience, the authors show empirically that consumers …

demographic variables. A mailing survey was conducted with 303 adults who had a computer at home and had access to the Internet in …, or accessories via the Internet. Incentive program also mediated the relationship between education level and online …

As the number of Internet purchases of fashion items increases, the problem of inaccurate color representation on the … an initial investigation into consumer opinions about fashion merchandise purchasing over the Internet. Results indicate …

internet as a marketing tool that can address the complexities inherent in postmodern consumer markets. Design …. Within this complexity, the paper identifies the internet as an enabling tool, which allows direct, real‐time individualised … interaction with postmodern consumers. Further, the internet's ability to provide these consumers with the opportunity to express …

out‐of‐group, is tested in a sample of 302 internet users in Portugal. Findings – Results from the survey show that the …