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Measuring internet product purchase risk

Lynn Selby Coker, Brent; Jeremy Ashill, Nicholas; Hope, … - In: European Journal of Marketing 45 (2011) 7/8, pp. 1130-1151

risk towards purchasing on the internet at the product level. Design/methodology/approach – A two‐dimensional scale to … measure internet Product Purchase Risk (IPPR) was developed and tested in three studies. In the first study a preliminary pool … internet security risk. IPPR was also found to have a quadratic relationship with experience purchasing a product category from …

Persistent link: https://www.econbiz.de/10014722755

Cross‐national differences in e‐WOM influence

Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European Journal of Marketing 46 (2012) 11/12, pp. 1689-1707

Purpose – This paper aims to present a cross‐national study that investigates changes in purchase intentions of UK versus Chinese consumers following exposure to successive e‐WOM comments in the form of positive and negative user reviews for experience versus search products....

Persistent link: https://www.econbiz.de/10014722874

Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

Luís Abrantes, José; Seabra, Cláudia; Raquel Lages, … - In: European Journal of Marketing 47 (2013) 7, pp. 1067-1088

out‐of‐group, is tested in a sample of 302 internet users in Portugal. Findings – Results from the survey show that the …

Persistent link: https://www.econbiz.de/10014722927

Competitive advantages in virtual markets ‐ perspectives of “information‐based marketing” in cyberspace

Weiber, Rolf; Kollmann, Tobias - In: European Journal of Marketing 32 (1998) 7/8, pp. 603-615

The aim of the following discussion is to present the division of markets into marketplace and marketspace and evaluate the significance of virtual value chains in opening up further possibilities in the marketplace and marketspace. Against this background, it will, second, be argued that...

Persistent link: https://www.econbiz.de/10014723274

New interactive media: experts’ perceptions of opportunities and threats for existing businesses

Sahay, Arvind; Gould, Jane; Barwise, Patrick - In: European Journal of Marketing 32 (1998) 7/8, pp. 616-628

The research reported here takes a complementary approach to the direct user/consumer studies, by measuring experts’ perceptions of the likely impact of new interactive media (NIM) on different product markets. This has two benefits. First, it provides a different (and, arguably,...

Persistent link: https://www.econbiz.de/10014723275

Early adopters of the Web as a retail medium: small company winners and losers

O’Keefe, Robert M.; O’Connor, Gina; Kung, Hsiang‐Jui - In: European Journal of Marketing 32 (1998) 7/8, pp. 629-643

From July 1995 until July 1996 we followed a group of small companies that were retailing on the Web. We surveyed our sample three times over this period, collecting both quantitative and qualitative data and visible data from their Web sites. Our intention was to initiate research into...

Persistent link: https://www.econbiz.de/10014723276

“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online

Gould, Stephen J.; Lerman, Dawn B. - In: European Journal of Marketing 32 (1998) 7/8, pp. 644-654

In recent research, two views of the possible postmodern consumer have emerged. One view, advanced by Firat and Venkatesh, postulates that the consumer has increased expressive flexibility and is therefore liberated from prior ideologically‐created restraints. A second view, provided by...

Persistent link: https://www.econbiz.de/10014723277

Conceptualizing consumer experiences in cyberspace

Shih, Chuan‐Fong (Eric) - In: European Journal of Marketing 32 (1998) 7/8, pp. 655-663

by drawing from various literatures outside of marketing that have extensively studied the Internet phenomenon. Building …

Persistent link: https://www.econbiz.de/10014723278

Cybermarketscapes and consumer freedoms and identities

Venkatesh, Alladi - In: European Journal of Marketing 32 (1998) 7/8, pp. 664-676

When examining the issue of consumers in cyberspace, there appear to be two recurring narratives. One refers to the unidimensional perspective of marketing and how marketing tries to annex the cyberspace and regards the consumer as fair game in its profit‐seeking enterprise. The second...

Persistent link: https://www.econbiz.de/10014723279

The relationship between advertising and content provision on the Internet

Yuan, Yuehong; Caulkins, Jonathan P.; Roehrig, Stephen - In: European Journal of Marketing 32 (1998) 7/8, pp. 677-687

become less common on the Internet. Given that revenue from advertisers is desirable to content providers, the answer mainly … advertising and content provision on the Internet may be affected by this medium’s distinctive characteristics, which affect the … of customers, and their dependence on the distinctive technological features of the Internet. …

Persistent link: https://www.econbiz.de/10014723280