this unique product, “Le Champagne”, the region of France in which it is produced‐”La Champagne”, and its people, the … Champenois, are examined. Analysis is made of the marketing strategies and tactics that have led to champagne becoming one of the …

Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests …

Purpose – This paper aims to introduce the special issue on the marketing perspectives of logistics service providers …/value – The value of this paper lies in examining a topic that has attracted limited attention by marketing scholars so far. The …

linkages between the behavioural and marketing determinants of SCM and their impact on commitment and process integration … acts as a starting‐point to understand how behavioural and marketing determinants may impact supply chain commitment and … enable supply chain managers to understand the role of behavioural and marketing factors in managing supply chains. The root …

paper reflects on the notion of academic quality within marketing research, along with the systems in place to evaluate and … are key implications for many parties involved in the creation and assessment of marketing knowledge. In particular …

Purpose – This research paper aims to examine the global trends in publishing in the leading marketing journals between … Britain's relative productivity in the world's leading marketing journals. Design/methodology/approach – The method was an … they obtained their doctoral training. Findings – The results show that the proportion of leading marketing publications by …

to be a valuable tool in helping volunteering organisations increase their productivity through better targeted marketing … organisation brand level, and gives practitioners an additional tool to improve the effectiveness of their marketing.  …

and respond to aspects of business practice such as marketing. In the case of music it has been suggested that artists are … by no means universally motivated by commercial success, and in many cases find the practices of mass marketing repellent …

rumination into the marketing literature. Marketers will have a better understanding of how regret, negative emotions, and …