Advertising in France: the advertiser‐advertising agency relationship
Year of publication: |
1976
|
---|---|
Authors: | Chevalier, Michel ; Catry, Bernard |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 10.1976, 1, p. 49-59
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | France | Advertising agencies | Marketing |
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