clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis … distinguish and profile consumers who prefer to buy domestic, imported or both types of clothing. Empirical findings reveal that … consumers who prefer to buy imported brand clothing tend to have a unique lifestyle and shopping orientation that differ from …

, reproducible nexus of actions. Analysis of the inter-relationship between these elements showed that children’s consumption is a … specific practice, embedded in their everyday routines. Consumption is also linked inextricably to social position; children … children. Nonetheless, SPT provides an alternative theoretical perspective on children’s consumption by shifting the focus away …

Purpose – The purpose of this paper is to investigate how manufacturers' brands benefit retailers and how these …, from a literature review and qualitative interviews, which outlines the benefits of manufacturers' brands for retailers. A …. Findings – Manufacturers' brands deliver four benefits to retailers: financial, manufacturer support, meeting customers …

of major national brands positioned in the frequently purchased packaged goods markets, and propose the perceived brand …. Design/methodology/approach – The empirical application involves major national brands positioned in frequently purchased … validate the relationship marketing model in the case of strong national brands positioned in the frequently purchased packaged …

contextual elements of luxury branding. Originality/value – The paper proposes a new way of thinking about luxury brands as a …

volume of purchases of innovative brands of “healthy” food brands. Results indicate that the market for ew food brands …

Although market segmentation is widely described as a major marketing tool, questions whether brands which are broadly …. Finds that the consumer profiles of competitive brands differ little in terms of the commonly‐used classification measures … such as socio‐demographic characteristics, and that brands in the same product category tend to be bought by similar kinds …

estimate the OOS responses of consumers. Three types of OOS responses were identified: switching brands; switching stores to …