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Suggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education … higher education industry, requires the adaptation and implementation of these findings, in order to improve.  …
Persistent link: https://www.econbiz.de/10014725161
In this article we present the results of a survey of marketing departments in Australasia. The department head completed the questionnaire, which covered the areas of class sizes, course taught, staff research interests and research productivity. We find that university marketing departments...
Persistent link: https://www.econbiz.de/10014723286
overseas students. Then the way in which clients′ needs are assessed; the development of an appropriate marketing mix; and the …
Persistent link: https://www.econbiz.de/10014724689
education, and the proportion of school‐leavers in full‐time further education remaining constant and around 21/22 percent … seen as key personnel by helping banks to establish and maintain a ‘feel good’ image with students, showing that banks …
Persistent link: https://www.econbiz.de/10014724997
Comments on Piercy’s polemic “In search of excellence among business school professors”, published in European Journal of Marketing, Vol. 33, No. 7/8. Argues that by comparison with their counterparts in other educational systems and industry, British business school professors are poorly...
Persistent link: https://www.econbiz.de/10014723343
Presents a detailed analysis of marketers' education levels, experience and language skills carried out among French …
Persistent link: https://www.econbiz.de/10014724911
‐sixties so clearly felt was needed. Buildings, books, teachers who could teach it all, and students to listen and learn were all …
Persistent link: https://www.econbiz.de/10014725152
few years. Discusses the three main items having a bearing on university education possibilities: The Crick Report; the …
Persistent link: https://www.econbiz.de/10014725385
verbal protocol study where 18 undergraduate students each performed a total of 28 stated choice tasks while “thinking aloud … conjoint tasks. Research limitations/implications – Results are based on responses from 18 undergraduate students, which makes …
Persistent link: https://www.econbiz.de/10014722814
Addresses the socialization process among marketing doctoral students. Four modes of doctoral student socialization are …
Persistent link: https://www.econbiz.de/10014723340