Showing 1 - 10 of 35
Search-based advertising has become very popular since it provides advertisers the ability to attract potential customers with measurable returns. In this type of advertising, advertisers bid on keywords to have an impact on their ad’s placement, which in turn affects the response from...
Persistent link: https://www.econbiz.de/10011052675
Recent press has highlighted the environmental benefits associated with online shopping, such as emissions savings from individual drivers, economies of scale in package delivery, and decreased inventories. We formulate a dual channel model for a retailer who has access to both online and...
Persistent link: https://www.econbiz.de/10010906805
this changing environment. In this paper, we study the channel-choice, pricing and ordering/production decisions of the …-choice and pricing strategy. When the supplier adopts a dual-channel strategy, the equilibrium contract price decreases in the …
Persistent link: https://www.econbiz.de/10010906819
We present an information good pricing model with persistently heterogeneous consumers and a rising marginal propensity … for them to pirate. The dynamic pricing problem faced by a legal seller is solved using a flexible numerical procedure … with demand discretisation and sales tracking. Three offsetting pricing mechanisms occur: skimming, compressing price …
Persistent link: https://www.econbiz.de/10010939773
Many service providers, such as restaurants, are selling their gift cards through independent retailers. We analyze a supply chain of a service provider who sells products and gift cards at face value at its locations. The service provider also sells its gift cards through a retailer. Consumers...
Persistent link: https://www.econbiz.de/10011209360
transportation cost on the retailer’s optimal lot sizing and pricing decisions. We find that free shipping can benefit the supplier …
Persistent link: https://www.econbiz.de/10010871153
A commonly observed two-stage pricing strategy for a custom-made product involves a pre-purchase entry fee for a …
Persistent link: https://www.econbiz.de/10010871193
retailers decide of pricing and marketing efforts simultaneously. This paper evaluates this central assumption and investigates … the optimal periodicity (sequence of move) of pricing and marketing efforts (ME) decisions for a distribution channel. We … effects. For very highly effective marketing efforts, sequential play of pricing and ME allows channel members to implement …
Persistent link: https://www.econbiz.de/10010871274
This work considers the equilibrium approach of asset pricing for Lévy process. It derives the equity premium and … pricing kernel analytically for the stock price process, obtains an equilibrium option pricing formula, and explains some … equilibrium pricing under jump diffusion models, this work models the underlying asset price as the exponential of a Lévy process …
Persistent link: https://www.econbiz.de/10010871283
guide managers’ pricing decisions in such contexts, we propose a dynamic pricing model with two types of randomly timed … justified skimming the demand in the normal course. Moreover, we show that the constant pricing policy remains optimal even when … the incumbent’s optimal pricing strategy influences the probability of facing a competitive entry. Finally, we find that …
Persistent link: https://www.econbiz.de/10010682496