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~isPartOf:"European Journal of Operational Research"
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Advertising a new product in a segmented market
Buratto, Alessandra
;
Grosset, Luca
;
Viscolani, Bruno
- In:
European Journal of Operational Research
175
(
2006
)
2
,
pp. 1262-1267
Persistent link: https://www.econbiz.de/10005075170
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