Mesak, Hani I.; Bari, Abdullahel; Babin, Barry J.; … - In: European Journal of Operational Research 211 (2011) 3, pp. 642-649
On the theoretical side, this paper characterizes qualitatively optimal advertising policy for new subscriber services. A monopolistic market is analyzed first for which customers' disadoption, discounting of future profits streams and a service cost learning curve are allowed. After...