Rugman, Alan; Theil, L. Rita; Verbeke, Alain - In: European Management Journal 10 (1992) 3, pp. 327-333
Liberalization of the EC banking industry presents both EC and non-EC banks with strategic predicaments. EC banks will face fewer shelter-based entry barriers, and will have to rely on competitive advantages to erect natural entry barriers. In contrast, non-EC banks will be forced to rethink...