van Everdingen, Yvonne; Wierenga, Berend - In: European Management Journal 20 (2002) 6, pp. 649-663
The subject of this paper is intra-firm adoption decisions, a relatively unexplored research area in the marketing literature. We develop a conceptual model in which two sets of independent variables are hypothesized to influence the intra-firm adoption decisions, i.e. (1) variables known from...