Sales promotions and channel coordination
Year of publication: |
2010
|
---|---|
Authors: | Wierenga, Berend ; Soethoudt, Han |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 3, p. 383-397
|
Subject: | Verkaufsförderung | Sales promotion | Vertriebsweg | Distribution channel | Efficient Consumer Response | Efficient consumer response | Konsumgütermarketing | Consumer goods marketing | USA | United States | 1997-2004 |
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