Summary The current paper focuses on the management of external knowledge as a central mechanism when organizations face threats from turbulent environments. Based on absorptive capacity (ACAP) theory, we emphasize ACAP's separation into potential and realized knowledge and suggest that each...

The article develops a five-step framework for dealing with the strategic issues of multinationals' entry into foreign markets. First, it assists multinationals in identifying their superior strategic capabilities. Second, it focuses on forming a basis for competitive advantage. Third, it...