Extending the Competitive Marketing Strategy Paradigm: The Role of Strategic Reference Points Theory
Year of publication: |
1999
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Authors: | Shoham, Aviv ; Fiegenbaum, Avi |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 4, p. 442-454
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Saved in:
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