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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
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The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo; Walker, Matthew; Hodge, Courtney M. - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
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Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
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Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474