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~isPartOf:"European Sport management quarterly : ESMQ"
~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Consumer behaviour
8
Konsumentenverhalten
8
Sportmarketing
6
Sports marketing
6
Athletes
5
Brand management
5
Sportler
5
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3
Football
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social media
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relationship marketing
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sport consumers
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Guzman, Francisco
Kunkel, Thilo
Melewar, T. C.
Su, Yiran
3
Biscaia, Rui
2
Doyle, Jason
2
Doyle, Jason P.
2
Mogaji, Emmanuel
2
Na, Sangwon
2
Agha, Nola
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1
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Du, James
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European Sport management quarterly : ESMQ
The journal of product & brand management
10
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
European journal of marketing : EJM
5
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of retailing and consumer services
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The European business journal
1
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ECONIS (ZBW)
5
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1
Advancing understanding of individual-level
brand
management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Becoming more than an athlete : developing an athlete's personal
brand
using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
3
Exploring athlete
brand
image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
4
The influence of advertising appeals on consumer perceptions of athlete endorser
brand
image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
5
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
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