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Signaling through the 2008 Beijing Olympics - using mega sport events to change the perception and image of the host
Preuß, Holger; Alfs, Christian - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10008937438
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Perceived values in relation to the Olympic Games : development and use of the Olympic Value Scale
Koenigstorfer, Joerg; Preuß, Holger - In: European Sport management quarterly : ESMQ 18 (2018) 5, pp. 607-632
Persistent link: https://www.econbiz.de/10011977353