Perceived values in relation to the Olympic Games : development and use of the Olympic Value Scale
Year of publication: |
December 2018
|
---|---|
Authors: | Koenigstorfer, Joerg ; Preuß, Holger |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 18.2018, 5, p. 607-632
|
Subject: | Olympism | Olympic movement | Pierre de Coubertin | International Olympic Committee | mega sport event | Sportveranstaltung | Sport event | Sport | Sports | Welt | World | Großveranstaltung | Big event | Sportmarketing | Sports marketing |
-
Prüschenk, Nathalie, (2017)
-
Zur Ökonomik der Rechte bei Sportveranstaltungen
Büch, Martin-Peter, (2006)
-
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John, (2015)
- More ...
-
Examining the use of nutrition labelling with photoelicitation
Koenigstorfer, Joerg, (2010)
-
Koenigstorfer, Joerg, (2010)
-
Koenigstorfer, Joerg, (2010)
- More ...