Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European Sport management quarterly : ESMQ"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing expérientiel et anal...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Sportmarketing
1
Sports marketing
1
brand positioning
1
co-produced market
1
free associations
1
social representation
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Bouchet, Patrick
2
Lebrun, Anne-Marie
2
Souchet, Lionel
2
Published in...
All
European Sport management quarterly : ESMQ
Post-Print / HAL
5
International journal of arts management
4
Revue française de gestion : hommes et techniques
4
Revue française du marketing
4
LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne
3
Revue gestion 2000 : actualités perfectionnements
3
International journal of nonprofit and voluntary sector marketing
2
Psychology & marketing
2
Revue Gestion 2000 : management & prospective
2
Service business
2
Sport management review
2
Consumer behavior in tourism and hospitality research
1
Data science and management : DSM
1
Economics Papers from University Paris Dauphine
1
Gestion 2000
1
International Journal of Sports Marketing and Sponsorship
1
International journal of sports marketing & sponsorship
1
Journal of Innovation Economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel and tourism marketing
1
La Revue du MAUSS semestrielle
1
Routledge sports marketing
1
Sport Management Review
1
Sport, Business and Management: An International Journal
1
Sports marketing series
1
The global sport economy : contemporary issues
1
Tourism Management Perspectives
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social representations and brand positioning in the sporting goods market
Lebrun, Anne-Marie
;
Souchet, Lionel
;
Bouchet, Patrick
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
3
,
pp. 358-379
Persistent link: https://www.econbiz.de/10009783439
Saved in:
2
Social representations and brand positioning in the sporting goods market
Lebrun, Anne-Marie
;
Souchet, Lionel
;
Bouchet, Patrick
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
3
,
pp. 358-379
Persistent link: https://www.econbiz.de/10010137501
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
