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"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus; Woratschek, Herbert; Schönberner, Jan - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
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The sport value framework : a new fundamental logic for analyses in sport management
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 6-24
Persistent link: https://www.econbiz.de/10010337066
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Introduction : value co-creation in sport management
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337088
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How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; … - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 178-200
Persistent link: https://www.econbiz.de/10012177389
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Is it really all about money? : a study on incentives in elite team sports
Maier, Christopher; Woratschek, Herbert; Ströbel, Tim; … - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 592-612
Persistent link: https://www.econbiz.de/10011641166