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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian; Djaballah, Mathieu; Chanavat, Nicolas - In: European Sport management quarterly : ESMQ 23 (2023) 2, pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
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International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume; Lacassagne, Marie-Françoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-374
Persistent link: https://www.econbiz.de/10009618042
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International place branding through sporting events: a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume; Lacassagne, Marie-Franoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10009997639
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Olympic marketing
Bodet, Guillaume - In: European Sport management quarterly : ESMQ 13 (2013) 2, pp. 264-267
Persistent link: https://www.econbiz.de/10010103041
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Consumer Behaviour in Sport and Events
Bodet, Guillaume - In: European Sport management quarterly : ESMQ 11 (2011) 2, pp. 193-196
Persistent link: https://www.econbiz.de/10008998960