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~isPartOf:"European business review"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Attitude towards brand
1
Attitude towards corporation
1
Brand image
1
Brand management
1
Brand reputation
1
Celebrity endorsement
1
Celebrity negative publicity
1
Celebrity-Werbung
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Consumer behaviour
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Corporate reputation
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Firmenimage
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Konsumentenverhalten
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Berndt, Adele
1
Brandão, Amélia Maria Pinto da Cunha
1
Dennis, Charles
1
Eklund, Andreas Aldogan
1
Foroudi, Pantea
1
Hussain, Shahzeb
1
Low, Zoann
1
Pascaru, Olga
1
Popoli, Paolo
1
Priporas, Constantinos Vasilios
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Sandberg, Susanne
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Say Keat Ooi
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European business review
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
4
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of general management
1
Journal of global marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The European business journal
1
The handbook of communication engagement
1
The journal of services marketing
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The service industries journal
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Tourism management perspectives : TMP
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Examining the effects of celebrity negative publicity on attitude to, and reputation of,
brand
and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
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