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Adaptive marketing capability and product innovations : the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)
Ali, Shabahat; Wu, Weiwei; Ali, Sadaqat - In: European journal of innovation management 25 (2022) 4, pp. 1056-1091
Persistent link: https://www.econbiz.de/10013371350
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Managing the product innovations paradox : the individual and synergistic role of the firm inside-out and outside-in marketing capability
Ali, Shabahat; Wu, Weiwei; Ali, Sadaqat - In: European journal of innovation management 26 (2023) 2, pp. 504-530
Persistent link: https://www.econbiz.de/10014231548