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European journal of innovation management : EJIM
Journal of marketing management : MM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria
;
Gill, Tripat
;
Hultink, Erik J.
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
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