How rumors and preannouncements foster curiosity toward products
Year of publication: |
2017
|
---|---|
Authors: | Sääksjärvi, Maria ; Gill, Tripat ; Hultink, Erik J. |
Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 20.2017, 3, p. 350-371
|
Subject: | Purchase intention | Curiosity | Ambiguity | Newness | Preannouncements | Rumors | USA | United States | Ankündigungseffekt | Announcement effect | Produktentwicklung | New product development |
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