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Boundary resource interactions in solution networks
Wei, Ruiqi; Vize, Roisin; Geiger, Susi - In: European journal of marketing 56 (2022) 2, pp. 532-561
Persistent link: https://www.econbiz.de/10013173439
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Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik; Osinga, Ernst Christiaan; Santos, Carlos Daniel - In: European journal of marketing 56 (2022) 3, pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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Building a warm and competent B2B brand personality
Aagerup, Ulf; Andersson, Svante; Awuah, Gabriel B. - In: European journal of marketing 56 (2022) 13, pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
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Development of long-term B2B customer relationships : the role of self-disclosure and relational cost/benefit evaluation
Koponen, Jonna Pauliina; Julkunen, Saara Maria - In: European journal of marketing 56 (2022) 13, pp. 194-235
Persistent link: https://www.econbiz.de/10013502345
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Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav; Cakici, N. Meltem; Khalifa, Dina - In: European journal of marketing 58 (2024) 1, pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli; De Bruyn, Arnaud - In: European journal of marketing 57 (2023) 9, pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
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Burning the candle at both ends : how to balance potential profitability and brand protection when licensing brands
Meschnig, Annika; Decker, Carolin; Dubiel, Anna - In: European journal of marketing 57 (2023) 9, pp. 2407-2431
Persistent link: https://www.econbiz.de/10014448493
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Developing brand meaning theory : the interplay of tangible attributes and intangible associations in relation to local food brands
Quest, Jill - In: European journal of marketing 57 (2023) 9, pp. 2459-2485
Persistent link: https://www.econbiz.de/10014448515