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European journal of marketing
Journal of Enterprising Communities: People and Places in the Global Economy
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Selected papers January 2010 Business & Economics Society International Conference ; Volume 1
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Understanding the link between an IMC technology capability and organisational integration and performance
Kerr, Gayle
;
Valos, Michael
;
Luxton, Sandra
;
Allen, Rebecca
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2048-2075
Persistent link: https://www.econbiz.de/10014342202
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