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More than just a chat : a taxonomy of consumers' relationships with conversational AI agents and their well-being implications
Alabed, Amani; Javornik, Ana; Gregory-Smith, Diana; … - In: European journal of marketing 58 (2024) 2, pp. 373-409
Persistent link: https://www.econbiz.de/10014482675
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Virtual influencer marketing : the good, the bad and the unreal
Mouritzen, Simone Lykke Tranholm; Penttinen, Valeria; … - In: European journal of marketing 58 (2024) 2, pp. 410-440
Persistent link: https://www.econbiz.de/10014482689
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Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung; Kim, Hyunsu; Liu, Qing; Fang, Xiang; … - In: European journal of marketing 58 (2024) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
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"Hey Alexa-order groceries for me" : the effect of consumer-VAI emotional attachment on satisfaction and repurchase intention
Reema Singh - In: European journal of marketing 56 (2022) 6, pp. 1684-1720
Persistent link: https://www.econbiz.de/10013350984