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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business-to-business marketing"
~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
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European journal of marketing : EJM
Journal of business-to-business marketing
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ECONIS (ZBW)
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A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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