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Marketing management
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Strategisches Management
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European journal of marketing : EJM
Schriften zu Marketing und Management
SpringerLink / Bücher
480
Journal of business research : JBR
285
Strategic management journal
257
Springer eBook Collection
215
Long range planning : LRP ; international journal of strategic management
183
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174
Harvard business review : HBR
154
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134
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134
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132
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116
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102
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
74
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70
IEEE transactions on engineering management : EM
68
International business review : the official journal of the European International Business Academy
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
58
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57
The international journal of human resource management
57
Springer eBook Collection / Business and Economics
55
The journal of strategic information systems : incorporating International Information Systems
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ECONIS (ZBW)
26
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1
Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir
;
Goldman, Arieh
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 567-595
Persistent link: https://www.econbiz.de/10009010612
Saved in:
2
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
3
Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Doherty, Neil F.
;
Ellis-Chadwick, Fiona
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1246-1262
Persistent link: https://www.econbiz.de/10009525796
Saved in:
4
Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
Saved in:
5
Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Laforet, Sylvie
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 188-212
Persistent link: https://www.econbiz.de/10009525875
Saved in:
6
The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
7
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
8
Strategic flexibilities and export performance : the moderating roles of export market-oriented behavior and the export environment
Cadogan, John W.
;
Sundqvist, Sanna
;
Puumalainen, Kaisu
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1418-1452
Persistent link: https://www.econbiz.de/10009661191
Saved in:
9
Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis
;
Hughes, Paul
;
Morgan, Robert
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
Saved in:
10
Felxible business models
Mason, Katy
;
Mouzas, Stefanos
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1340-1367
Persistent link: https://www.econbiz.de/10009661194
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