Strategic branding of destinations : a framework
Year of publication: |
2009
|
---|---|
Authors: | Balakrishnan, Melodena Stephens |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 5/6, p. 611-629
|
Subject: | Strategisches Management | Strategic management | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Markenartikel | Brand |
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