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Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir; Goldman, Arieh - In: European journal of marketing : EJM 45 (2011) 4, pp. 567-595
Persistent link: https://www.econbiz.de/10009010612
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Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell; Hammervoll, Trond - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
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Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Laforet, Sylvie - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 188-212
Persistent link: https://www.econbiz.de/10009525875
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The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris; Hughes, Matthew - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei; Balmer, John M. T. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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Strategic flexibilities and export performance : the moderating roles of export market-oriented behavior and the export environment
Cadogan, John W.; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1418-1452
Persistent link: https://www.econbiz.de/10009661191
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Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis; Hughes, Paul; Morgan, Robert - In: European journal of marketing : EJM 46 (2012) 10, pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
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Felxible business models
Mason, Katy; Mouzas, Stefanos - In: European journal of marketing : EJM 46 (2012) 10, pp. 1340-1367
Persistent link: https://www.econbiz.de/10009661194
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Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
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Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Gylling, Catharina; Elliott, Richard; Toivonen, Marja - In: European journal of marketing : EJM 46 (2012) 10, pp. 1283-1301
Persistent link: https://www.econbiz.de/10009661198