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~isPartOf:"European journal of marketing : EJM"
~language:"deu"
~language:"eng"
~source:"econis"
~subject:"Business ethics"
~subject:"Relationship marketing"
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European journal of marketing : EJM
Journal of business research : JBR
18
SpringerLink / Bücher
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Journal of business ethics : JOBE
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The journal of business & industrial marketing
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The SAGE handbook of marketing ethics
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Does marketing need reform? : fresh perspectives on the future
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International journal of technology marketing : IJTMkt
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Journal of Islamic marketing : JIMA
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Ethics in marketing : international cases and perspectives
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ECONIS (ZBW)
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1
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical
marketing
behavior
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
Saved in:
2
Conceptualisations of the consumer in
marketing
thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
3
What we know, don't know, and should know about confusion
marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
4
Marketing
agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
6
The transparency construct in corporate
marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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